Paluzzi also said that the posts from those who get marked as favourites will appear higher in the feed — thereby giving the option to users to customise their feed.
#Instagram is working on “Favorites” 👀ℹ️ Posts from your favorites are shown higher in feed. https://t.co/NfBd8v4IHR
— Alessandro Paluzzi (@alex193a) 1631184880000
Instagram has officially not said anything about this feature, so it remains to be seen if and when it will be available for users as this will give some control in the hands of the users about the order in which they end up seeing posts, Stories, Reels and other type of content on the app — something a lot of users of the app complaint about.
Earlier this year, Instagram head Adam Mosseri in a blog post had answered some of the most widely asked questions about the platform, its algorithm and how it ranks posts in Feed.
How Instagram ranks Feed and Stories
When it comes to Feed and Stories, Mosseri says that these include “all the recent posts shared by the people you follow.” After this, the app takes in all the information — which it calls signals — in order to derive the algorithm.
The most important signals across Feed and Stories are how many people have liked a post, when it was posted, the length of the content, location and more. Then it includes information about the person who posted such as how many times people have interacted with that person in the past few weeks. It also considers a user’s activity such as how many posts they have liked and the history of interacting with someone.
Specifically for feed, the five interactions Instagram looks at most closely are how likely a user is to spend a few seconds on a post, comment on it, like it, save it, and tap on the profile photo. “The more likely you are to take an action, and the more heavily we weigh that action, the higher up you’ll see the post. We add and remove signals and predictions over time, working to get better at surfacing what you’re interested in,” added Mosseri.